Probably "unlimited" in the same way that visa-exempt air entries already are "unlimited".
No legal limit, but after 4-8 months (give or take) on nothing but back-to-back border bounces, you have a *high* chance of being pulled out of line to the back office & questioned about what you're doing here.
If you have a visa, there is no land entry limit (though if you've already been here multiple months on short-term tourist stays, you run the risk of being questioned or even denied).
There is a legal limit of two *visa-exempt* land entries in a calendar year.
So to clarify; your 4 land entries:
1) Were they all visa-exempt?
2) Did you make them before or after Jan 1st 2024?
If you've been here 4 months, six months, or longer on nothing but visa-exempt entries, just going out then straight back in, however, then the likelihood of an immigration officer viewing your history as "extensive" goes up several notches.
Technically they can insist on 20K B in cash. They may do exactly that.
However, last year I was pulled aside at the airport and asked for the Three Proofs, and a copy of my Thai bank book was accepted. (I had already had to show it in KL to get the visa in the first place).
After this entry, you'll have been here over 6 months on tourist visas and out-then-back-in visa-exempt entries.
That's the point where you have a fair likelihood (not to say this definitely *will* happen, its all down to the immigration officer working with you) of being questioned about what you're doing here, and potentially either denied or told "last time".
All you can really do is have the three proofs of finances (ideally 20K Baht in cash, though officers have been known to accept bank statements), of onward flight ticket, and of accommodation.
That and a story prepared on what you've been doing here these past six months.
Officially, no limit on *air* entries (land entries are officially limited to 2 per calendar year), but if you've been here since January on out-then-straight-back-in visa-exemptions, you're at the point where you have a fair to high likelihood of being pulled aside and questioned on what you're doing here.
All you can really do is have the three proofs with you on the way back in; proof of accommodation, 20K Baht in cash, and onward travel ticket.